What No One Told You About Your “30-Day Challenge”

If I see one more social media ad for another “30-Day Fitness Challenge” or “Whole30” I may just throw-up or throw something…perhaps a cupcake with extra frosting so it will stick to the wall beside me. Sadly it looks like my chances aren’t good given summer is approaching and “getting a summer bikini bod” is on the forefront. Funny thing how this is the same trend every year…. Why do the same people seem to sign-up for these challenges year after year? I thought the goal of a 30-day challenge was to kick start a new habit to have long-term fitness and healthy eating success? Hmm….